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Purpose
American States University's primary purpose is to provide professional training in business administration, leading to the award of Bachelor of Business Administration, Bachelor of Business Administration (Professional Golf Management Concentration), Master of Business Administration, and/or Doctor of Business Administration. Its rigorous and well-structured curricula will equip graduates to fill progressively important positions in the field of business of private organizations.

Mission and Goals
The institutional mission of American States University (ASU) is to offer postsecondary educational programs in business administration in bilingual format to non-English speaking and limited English proficient immigrants and international students to help them prepare for service in business administration. Its rigorous and comprehensive academic programs are designed to assist graduates to achieve their career goals and excel in their chosen progessions by mastering pertinent information and skills that are essential for their professional success.

Objectives
The objectives of ASU include professional and personal growth of each student. The specific objectives of ASU are:
  • To provide the students with the most current and comprehensive information available in business and management, taught by academically and professionally qualified faculty.
  • To provide an appropriate learning environment conducive for students to mature intellectually, professionally, and personally.
  • To instill and broaden the framework for making reasoned and effective decisions, including but not limited to utilizing information technology as a decision-making tool.
  • To provide support services and resource materials necessary for completing their graduation requirements successfully and expeditiously.
  • To provide educational experiences that will stress the importance of ethical behavior and responsibility toward the standards and ideals of their chosen profession.
ASU is committed to fulfilling these objectives with dedicated, academically, and professionally well-qualified faculty, administrators, and staff to assist students to complete their academic goals at ASU successfully and expeditiously.

Learning Outcomes
American States University is committed to offer a challenging curriculum, which will assist our students in integrating concept and theories with real world situations. The University is committed to operate professionally, with academic integrity and respect for the rights of individuals. The University also seeks to be competitive in offering the same intellectual, analytical and critical thinking abilities encouraged by other institutions of higher learning. We seek to build student competencies in the areas critical to their academic and professional success.

Learning Outcomes & Measurement
Our methods of measuring student outcomes include the following:
  • Establish measurable learning outcomes that demonstrate mastery levels of academic subjects.
  • Provide students with a framework for making reasoned and effective business decisions.
  • Strengthen leadership and management skills.
  • Broaden and deepen the student's ability to utilize technology as a decision-making tool.
  • Provide opportunities to learn and master the languages of sports management.
  • Instill an appreciation for the value of cultural diversity as a tool for effectively competing in a global economy.
  • Stimulate students to commit to lifelong learning.

     
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